Hello and welcome to Jack & Toni. My name is Emma, thank you so much for visiting my website today.
Jack and Toni was established in 2017 Everything is handmade by myself with lots, and i mean lots! of trial and error . I’m a perfectionist and want to ensure your hard earned money is spent on quality and unique products.
It all started when i searched high and low for good quality scrunchies, my hair is now quite fine and breaks easily (an unfortunate downside to being a Cancer survivor)
I also suffer from anxiety which also contributes to my hair falling out. I’ve never really liked having my hair down too much, you know when it just gets in your face and you just want to get it out the way? I bought ALOT of scrunchies! but I didn’t like any of them, they’d fall out or I’d have to tie them 5-6 times and then they’d be too tight….I sew! and have done since I was 15, so I started researching elastics. After purchasing around 20 different elastics I found my one…It was love at first use. Super strong wide ribbed elastic which stays secure in your hair all day and because its wider (12mm) it doesn’t damage your hair. So that’s how it all began, I’ve always been obsessed with colour, designing, drawing and mixed media, it’s been a lot of fun visiting fabric shops, vintage markets & fayres and scouring the internet for the perfect fabrics to make more scrunchies.
I have always loved drawing and In 2020 I started drawing more, learning about digital art and pattern design. You’ll probably not find a lot of our designs available anywhere else as I draw, design and print my own fabrics. Although I do use other amazing designers work too, there’s always that little bit of Jack and Toni magic added to make them unique to us.
Now its 2024, since 2021 I have mainly been attending in person market fairs. I love meeting new people and talking…yes I love to talk! I LOVE attending markets and seeing everyone, I even have quite a few repeat customers now which is the most amazing feeling in the world. To find out if I’m attending a market near you please follow me on my socials.
If you’ve read this far, thank you.
The brand name
Jack & Toni are my two children (Antonia but Toni for short) Since I wanted a branding that didn’t just limit me to only making and selling scrunchies i loved the idea of naming my business after my two children and I love it!